The African-American and Hispanic
consumers in the Central Valley spend over a half of a billion
dollars each year. The Central Valley Voice serves this community.
The Central Valley Voice reaches
the Minority consumer where other papers do not. Central Valley
Voice is based in Merced California and serves the minority
communities of Merced, Stanislaus, Madera and San Joaquin Counties,
reaching the homes of Hispanic and African-Americans throughout the
San Joaquin Valley.
The Minority consumer who spend
millions of dollars each week on food, clothing, automobiles,
entertainment, household appliances, etc., are virtually an untapped
market in the San Joaquin Valley. When you target your marketing
efforts by utilizing The Central Valley Voice, you stretch your
advertisement dollars by reaching this untapped consumer base.
With the arrival of UC Merced,
the Valley is a competitive market. Therefore, it is now more
important than ever to take advantage of Central Valley Voice proven
effectiveness in the Minority community, and do what many other
businesses are seeking to do... INCREASING THEIR MARGIN OF PROFIT.