Edward Henderson | California Black Media l April 30, 2024
To explore the historical significance of Cinco De Mayo, we step back to the origins of the commemoration, share how some Mexican American Californians regard it and trace how it has morphed into the celebrations we see today.
Celebrations in the United States began in 1862 in Columbia, California, a small town located in the foothills of the Sierra Nevada in Tolumne County, according to that town’s website.
Today, millions of Americans celebrate Cinco De Mayo annually with 120 official celebrations organized across the United States.
This day has become a cultural point of pride for Mexican Americans and other Latino communities in the United States. It serves as a time to affirm and celebrate their cultures with other Americans of all backgrounds as they highlight their contributions to American history and society.
Joseph Soltero, a Mexican American living in Escondido, shared his perspective on Cinco de Mayo with California Black Media. He learned about Cinco De Mayo from his grandfather and talked about the extent to which his family and San Diego County community celebrate the holiday.
“We knew September 16 was really Mexican Independence Day, but kids in my school would always mistake Cinco De Mayo as our Independence Day. [Cinco De Mayo] is not really even a Mexican
holiday,” said Soltero. “It’s something people do to have an excuse to buy drinks, have fun and spend a little money at taco shops.”
Soltero’s Grandfather always made sure the family understood the historical importance of the day to Mexicans and Mexican American immigrants, but it was never a point of emphasis when it came to celebrating the holiday as a family. Other traditions were more important to them.
“It’s the Mexican version of Saint Patrick’s Day. Everybody is White and Irish on that day, and everyone is Mexican on Cinco De Mayo. It’s never been what Día De Los Muertos is to us. We celebrate the day of the dead. That is honored, that’s a tradition. Cinco De Mayo is just another day.”
Soltero believes that the best way for people to celebrate the ‘holiday’ is to educate themselves on what really happened on Cinco De Mayo.
“I would love for people to do actual homework on it. Go still support us. Go to our stores and visit our restaurants — minus the ponchos and sombreros. Go spend money while you’re in that community, go learn while you’re in that community, engage when you’re in that community. Don’t just eat and forget about us on the 6th.”
Like Soltero, many Mexican Americans (and other Latino Californians) do not take the support and solidarity they receive from people of other races on Cinco De Mayo for granted. They also appreciate when people take the time to learn about the cultural significance of the day and avoid some of the cultural tropes that can easily whisper undertones of racism.
To help raise your awareness about the origins and cultural significance of the day, here are 5 little known facts about Cinco De Mayo:
1. Cinco De Mayo is not Mexican Independence Day. It is the anniversary of the Battle of Puebla. This military victory on May 5, 1862, over the French forces of Napoleon III was hailed as a symbol for Mexican resistance to foreign influence.
2. The holiday was not given much historical significance outside of Puebla, and it has not been celebrated on a large scale in Mexico. However, during the Civil War, Mexican Americans in California, Oregon and Nevada who supported the Union drew inspiration from the victory over the French-backed Confederate forces.
3. The Chicano civil rights movement in the 1940s gave a new energy to celebration of the holiday in the United Sates as a symbol of national pride.
4. In the 1980s and 1990s, beer companies’ marketing strategies targeted Mexican Americans by encouraging them to celebrate their heritage – and Cinco De Mayo –with Coronas, Bud Light, and Dos Equis. This created the perceived connection between Cinco De Mayo, alcohol, and merrymaking.
5. Los Angeles hosts the largest Cinco De Mayo celebration in the country.
As we join Mexican American Californians to celebrate Cinco De Mayo next week, let’s deepen our cultural understanding.
With a greater knowledge of its history, we can approach our celebrations with more appreciation. Let’s use this occasion to commit to learning more about our neighbors, colleagues and friends of other races and ethnicities.
This resource is supported in whole or in part by funding provided by the State of California, administered by the California State Library in partnership with the California Department of Social Services and the California Commission on Asian and Pacific Islander American Affairs as part of the Stop the Hate program. To report a hate incident or hate crime and get support, go to CA vs Hate.
Cesar Chavez Community Celebration
CVV News l March 13, 2024
On behalf of the Cesar Chavez Community Celebration Committee, we invite you to join us at our “Second Annual Cesar Chavez and Dolores Huerta FREE Birthday Celebration.
Last year our first celebration was held downtown at 1010 10th Street Plaza and over 500 people attended. Everyone was having a great time, until the Sun came down and it got cold. We also had it on March 31st, the actual birthday of Cesar Chavez, which is a State Holiday.
This year we are moving the event to an indoor venue, and to a Sunday (AFTER CHURCH) so more Farmworkers and their Families can attend. Even though Cesar was born on March 31st, a State Holiday, we need to change the date of our event because the 31st is Easter Sunday. Dolores Huerta’s birthday is the 10th of April.
We hope that many of you will be able o join us.
SUNDAY, APRIL 7, 2024 (AFTER CHURCH)
1:00 p.m.–Begin at Cesar Chavez Park on Fourth Street, Modesto with a March on the Sidewalks lead by Casa Cultural AZTECA Dancers or bring your car and “Cruise.”
1:30-6:00pm-Celebration at Red Event Center, 921 8th Street, Modesto. There will be 2 hours of traditional Mexican music by Mariachi La Union of Modesto; dance to ONDA Band of Ceres, DJ Equis of Turlock and great entertainment by Ballet Folklorico Los Falcones of South Modesto and Casa Cultural Azteca Dancers of the Airport District. The Red Event Center will be selling great Mexican food, sodas and the full service bar will be open. In addition, there will be other surprises!
We are honored to have as our keynote guest speaker, our own, CA State Senator Marie Alvarado-Gil. Her words will inspire all of us.
In addition, we are honoring a Latina woman from West Stanislaus County, that needs no introduction. For many years, Herlinda Gonzales was the voice of all Farmworkers and their families from Westley, Grayson, Patterson, Crowslanding and Newman areas. She was the one they all depended on. In the Winter you would find her always ringing the Salvation Army Kettle bell. For many years she served on the Board of Direcrors for CVOC and CRLA. A true champion that has had to slow down due to health issues and her age. She will be 87 years old next week. We would appreciate a Certificate for her please. You can date it March 20, 2024, if you wish, she was born March 20, 1937. People from West Stanislaus County still remember her fondly, and we are expecting many of her friends to join us.
As we all know, a free event is not cheap! We are looking for sponsors to cover some of the expenses.
**$300.00—”SI SE PUEDE” CORPORATE SPONSOR.
Your name or that of your business on all printed material. including a Large Poster Board will be displayed with the names of all Corporate Sponsors. It will be at the front door for all entering and exiting the building. As a Corporate Sponsor, you can also be a Sponsor for the day. You can provide information on your business or you can donate product, souvenirs, or candy.
**$150.00—
El Esudiante/The Student Sponsor. This sponsorship will be used to give a donation to the student dancers of Ballet Folklorico Los Falcones of South Modesto and VCasa Cultural Azteca Dancers of the Airport District, trwo of the poorest areas in Modesto.
We will also use it to provide materials for the children to color pictures of Cesar, Dolores or Farmworkers. We can’t have a birthday celebration without a Pinata! We will have Pinatas to break full of candy!
**$100.00 El Mariachi Sponsor. In the words of Cesar Chavez, “Bring forth song and celebration, so that the Spirit will b alive among us.” Your name or that of your business, will be displayed on a large Easel in front of the entertainment stage for all to see.
***30.00—
This is for anyone that wishes to be an information Vendor only. We invite and encourage all Nonpofits to join us; Wellness Providers, Social Agencies, and anyone that wants to tap into the Latino market. This is an election year, so we also invite candidates or political groups or political parties.
Our Federal IRS Number is 92-2774147. We can provide you with a W-9 upon request.
Please provide your own table and chairs and table covering if you wish to be a Vendor.
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