The Mayor’s Ball Gala

Right-Left: Mayor Matt Serratto, Annissa Fragoso president of the Merced Hispanic Chamber and parents of Mayor Serratto at the Mayor's Ball 2022. The event was hosted by Merced County Hispanic Chamber of Commerce on August 26, in Merced CA.

Club 67 and Sacred Rok honored at the Merced Mayor’s Ball

The Mayor’s Ball gala was a charitable event hosted by the Merced County Hispanic Chamber of Commerce, along with a diverse group of local business owners. The event was a black tie attire and formal wear occasion. It was an evening filled with live music, a lavish meal, and dancing.

The Mayor’s Ball is a benefit fundraiser to help raise proceeds for Sacred Rok and Club 67 and other local non-profits. Sacred Rok and Club 67 were honorees at the 2nd annual Mayor’s Ball for their outstanding service provides the community of Merced County.

Sacred Rok honored
In its 14th year of making a positive impact on Merced County youth, Sacred Rok is a small nonprofit 501(c) 3 based in Yosemite, CA.
Sacred Rok mission is to support in nature, helping youth to learn to respect nature and through that, to respect themselves. It is also about helping them part of a caring and nurturing community that loves and trusts them. They accomplish their mission through taking young people on outdoor trips involving rock climbing, camping, backpacking, art, and cultural art therapy, stewardship, educational presentations, and working with other youth-serving agencies.

Founders Ron Kauk, Kenji Hakuta, and Nancy Goodban’s vision was to utilize their experiences and connections with nature to lead our troubled youth toward a positive path. One that would require them to use their recent experiences with nature to self-reflect and gear toward positive mindsets and life decisions.

Elisabete Dobbins Club 67 and other local non-profits were honorees at the 2nd annual Mayor’s Ball for their outstanding service provides the community of Merced County.

Club 67, a place for special needs individuals to get together or gather.

Club 67, currently funded by donations, is a gathering for special needs individuals, which is held once a month on Friday evenings, according to founder Elisabete Dobbins.

Founder Elisabete Dobbins for the past 28 years has worked closely with the special needs community. A great passion for not just herself but for entire family. Working alongside her late husband, they saw firsthand that the community was lacking the necessary needs and resources to assist these individuals. In late 2023 after years of seeing how unfairly individuals with a special needs were treated, Elisabete created the Chance Dobbins Sr. Charity. A nonprofit geared towards emphasizing and developing solutions to the importance of supporting our special needs community.


Mayor’s Ball 2023

By Merced County Hispanic Chamber of Commerce

CVV News l August 11, 2023

The Mayor’s Ball gala will be a charitable event hosted by the Merced County Hispanic Chamber of Commerce, along with a diverse group of local business owners. The event will be a black tie attire and formal wear occasion. It will be an evening filled with live music, a lavish meal, and dancing.

The Mayor’s Ball is a benefit fundraiser to help raise proceeds for Sacred Rok and Club 67 and other local non-profits.

Doors open at 6:00 p.m., with cocktails at a no-host bar. Dinner at 7:00 p.m.

Sacred Rok has led trips to Yosemite and the Sierra for more than 600 underserved young people – incarcerated, foster children, low-income, etc. – to experience the healing ceremony of nature.

Sacred Rok helps transform the lives of young people who feel that society is closing in on them. The goal of Sacred Rok is to help youth, including incarcerated youth, to heal by learning to respect nature and through that to respect themselves. It is also about helping them become part of a caring and nurturing community that loves and trusts them.

Building a community and breaking the cycle of violence and trauma takes time and commitment. This trust cannot be built overnight or during a single-day trip to Yosemite Valley. We want to build long-term relationships with the youth and with mentors acting as facilitators of the ceremony of nature.

Club 67 is designed for the special needs community. We strive to provide an opportunity for our special needs individuals to get together on a Friday evening each month to expand their social circles. It also provides an opportunity for this community to get dressed up and go out on the town enjoying food, music, and the company of their friends. Club 67 has a goal to provide an inclusive space that welcomes everyone. At 67 we provide a safe place while creating an environment of fellowship and entertainment.

Vista Ranch  7326 E California 140 Merced, CA 95340

Tickets: $100 – $7,000


First Annual Merced Mayor’s Ball

Local artists Cherly Lockett, right, with Michelle Allison, left. Lockett performed lived music at the event.

CVV News: Posted- September 9, 2022

The Merced County Hispanic Chamber of Commerce hosted a Mayor’s Ball charitable event on August 26, 2022 with Merced Mayor Matthew Serratto. The event was held at Ravello’s event center’s ballroom. The charity event was collaborated for the efforts to help D St. Shelter in Merced and American Legion Post 83 in addition to helping other non-profits. The success of the event has been attributed to Silver Sponsors Manzanita209, McDaniel Construction Services, Bronze Sponsors Farmers Insurance Annissa Fragoso, Coldwell Banker Commercial Gonella Realty, MID, Fruta Loca, Amtrak San Joaquin, Advanced Airlines, Assemblymember Adam Gray, and UC Merced. The community came together to honor the work Mayor Serratto’s accomplishments, but most importantly to help fundraise money. The MCHCC and a committee of local community leaders successfully fundraised a total of $30,381.24, through silent auctions, dessert auctions and community sponsors!

Mission Statement
The mission of the MCHCC is the promote Hispanic-owned small businesses and to further the economic development of ALL Merced County businesses through advocacy, networking, marketing, educational or training opportunities and by creating valuable partnerships within our community.

Presentation of monies
Thursday September 14th at 9 a.m. we will be presenting checks to D Street Shelter, and American Legion Post 83 at 531 W Main St., Merced CA outside in front of the MCHCC building. Merced Mayor Matthew Serratto, and President Annissa Fragoso will be in attendance to present to the Director of Housing Luke Brown of D Street Shelter and Curtis Hamill Commander of the American Legion Post 83 and Jesse Haro from Haro’s Gym (nonprofit).


Cycling Supporters Unite For ‘Ride With The Mayor’

By John Miller: Posted June 3, 2022

Local bike riders from across Merced made their way to Main Street last Saturday morning for the annual Ride with the Mayor bicycle ride. Held for the first time since the start of the COVID-19 pandemic, the family-friendly event is organized by the Merced Bicycle Coalition to bring riders of all ages and skill levels together for Bike Month.

The leisurely ride kicked off in Bob Hart Square at a.m. with Merced Mayor Matthew Serratto heading down Main Street with a large group of resident riders. The event route took riders along miles of Merced’s bike lanes and paths, through parks and neighborhoods. Residents also were able to speak with Mayor Serratto throughout the ride.

Riders looped around M Street to the Bear Creek Bike Path, and then to Parsons Avenue and Rahilly Park where they regrouped and rehydrated thanks to refreshments handed out by the Merced Breakfast Lions Club. They continued on their way along the Black Rascal Bike Path to G Street to finish out the event.

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Felicia Roberts took an idea gathered a few people to reached into a minority community to highlight the positive, using a minority newspaper the Central Valley Voice. Roberts was joined by her sisters Carolyn Williams, Alleashia Thomas, niece Hermonie Lynn Williams, nephew Ron Williams, cousin Jerald Lester, Jay Slaffey, Greg Savage, Tim Daniels and the late J Denise Fontaine. Each individual played an important role in the birth of the newspapers. Since, then many have stood strong behind the success of the newspapers and its goal to fill a void in the Central Valley community The Central Valley Voice published their 1st issue in November 1991. Its purposed was to highlight the achievements of minorities in the Central Valley. The Voice focuses on the accomplishments of African Americans and Hispanics giving young people role models while diminishing the stereotypical pictures of gangs, crime and violence that permeate the minority communities. Since 1991, the Central Valley Voice has provided an important voice for the minority community throughout the Madera, Merced. Stanislaus and San Joaquin counties.

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